Several PPC gurus have also the suspicion that a website that has incoming links gets better Adwords Quality Scores assigned compared to websites or domains whose only reason of existence is the PPC traffic the owner wants to send to it. When doing PPC keep in mind that Google prefers unique and original content. Google does not like affiliate marketing as that is a huge problem when it comes to duplicate content. I am sure they will extend filtering efforts over time to shape the Internet the way they want it and not how the marketer wants it. If you are building a business for the long run your efforts should reflect this accordingly. I use WordPress to build my initial website and then add content. I can then manually join the landing pages into the mix without exposing them to the public that is trying to find out what I doing. WordPress is also good to use when it comes to SEO. It takes me about an hour to setup WordPress and to customize it for that specific website I am working on. After that it is just adding content – pretty smooth sailing if you ask me. SE-friendly links and a few other pieces are fast and easy to implement with existing plugins. Then it is just up to you how you add incoming links to a website.