Category: pay-per-click

Adwords is about Volume

Advertising on Google Adwords is purely about volume. If you want to be successful on Adwords, volume should be on your mind. But hold on, I am not talking about uploading thousands and thousands of keywords.  Those will not get you […]

PPC Campaign Updates

I know I have been lazy posting more on my blog. Lazy is the wrong term – I have been caught up in so much other stuff that I just could not get a complete post written and published. Anyway […]

PPC Landing Page Optimization Tactics

If you run PPC marketing campaigns, landing pages are critical to your success. If your landing page sucks, you will waste a lot of money on advertising without seeing any significant conversions. Therefore it is extremely critical to get the […]

PPC Madness

I am back in PPC marketing lately, but with much less success then before. I stopped in September after the Google Adwords changes bumped up my pricing by about 20% and my profit margin shrank accordingly. As I was operating […]