PPC Summit Follow-Up

Last week I attended PPC Summit in Los Angeles – a 2 Day Training Seminar for Pay Per Click Marketing. I still have to do a lot of reviewing and then work out a plan on how to implement the knowledge though. But I can honestly say that this 2 day training provided an intense amount of knowledge. I even got lucky and won a Google Analytics T-Shirt during the Google Analytics session – held by the product manager from Google (nothing compared of course with what other people won from other sponsors of the event, but still nice to have).

September was one of my best months doing business online.  My PPC efforts genereated a net profit of over $1,100 + my “organic” (SEO-based) affiliate efforts were not too shaby either. Adsense kinda sucked and so it is good to have other streams of income going.  October will probably be off to a slow start until I can bring up more PPC campaigns. Last night I did catchup from my mini-vacation after PPC Summit. I have 2 other projects probably keeping me busy until the weekend. By then I want to have reviewed a lot of PPC Summit items as well and come up with a plan of attack. Since I am limited in available time for my business I have to work smart to get most out of it. I have 2 landing pages I will need to adjust and modify and I will write my ad copy. Keyword research is on the radar as well. I am eager to start, but it just does not help starting a PPC campaign prematurely as I need to eliminate risk of getting a Google slap early on.