In my posting about using a backup affiliate offer I wrote about how beneficial it can be to have more than offer for your PPC campaigns. In this case I was running an offer from AzoogleAds that suddenly stopped converting. I switched to the same offer that NeverBlueAds carries and to my surprise conversions were picking up where AzoogleAds left off. I am making a little less per conversion now, but overall I am back to where I were before when the offer was doing great. I had emailed AzoogleAds, but nobody from their side seems to be willing to follow up on this offer. I let some of my campaigns run the AzoogleAds affiliate link, but the results were very disappointing. For me this is very disappointing and it show how much (or less) interest there is on the side of this affiliate network to work with the smaller affiliates. I guess you really need to be a super affiliate that they start listening.

From a business standpoint I think AzoogleAds is not doing them a favor. It’s like with everything that has to do with customer service. If you start treating lower end customers with less respect, how do you expect these customers to follow you when they eventually become more “important”? In affiliate marketing this would be if the small affiliate suddenly becomes really successful. If I suddenly have more “buying power” who would I prefer to work with more? The affiliate network that is open to smaller affiliates as well or the one that ignored me when I was just a small player? Pretty easy decision – I would push my volume mainly through the affiliate network that treated me properly when I was just a regular Joe.

Of course I am not there yet, but this is how it works with normal customer service anywhere. If you abandon the smaller customer it will come back one day. It might not affect your entire business operation, but do you know how much business you are missing eventually just because of this?! Is it just 0.1% or maybe 5%? You never know who your next top customer is. It might be the little guy you just treated with less respect ….