It seems like that my current (new) Adwords campaigns have stabilized. Today was the first day without any changes in minimum bid prices. That is very good as I am still seeing a good conversion rate of about 250% in net profit (yes – two hundred fifty percent). I know it is still very early in regards to building up history with this campaign, but I think it is a good start. I will now (finally) start working on scaling up this campaign – maybe even expand to MSN Adcenter. Not sure about the latter one just yet. If I can manage to triple or quadruple the Google Adwords traffic and keep a similar conversion rate that would be awesome.

I got a second niche I am working on. I am not sure how much volume there is, but the offer is paying about ~$5.xx per lead and with the keywords I am searching I am maybe seeing 2 ads per search result. This could either mean that this is absolutely not converting or worth to pursue or it could mean that I found I nice niche with less competition. If I go more broad with my search term I find at least 15 advertisers and so I hope I am up to something here. We will see, but you can be sure that I am going to write about it in more detail.

PPC Tip of the Day:
One important thing you have to keep in mind when doing PPC advertising with Google Adwords is to keep an eye on the numbers of people clicking through to your site and then immediately going back. I think that’s what caused my former “great” rated keywords to switch to “good” from a quality score perspective. I went back to analyze my keywords and one series of keywords was more on the generic side of things and I could imagine that I might see a higher rate of people clicking through and then going back (or competitors checking me out maybe). Anyway – the better your ads and keywords match your offer, the lower your rate of non-converting visitors.