YPN vs. Adsense
About 14 days ago I switched two websites from YPN to Google Adsense. YPN has been shown declining performance over the last 3-4 months already for me, but September and October (first half at least) have just been brutal. September marked the first month ever for me to miss the $100 payout limit from Yahoo Publisher Network. The it took me more than 12 days in October to continue where September left of and make it to $100.00 total. I removed the YPN ads at $100.87 from my 2 websites in question and placed the Google Adsense code on them. Now approx. 14 days later I have reviewed my earnings for these 2 sites. Google Adsense used to pay much less per click for those specific niches (and it still does), but they are able to deliver targeted ads - instantly. Now the 2 websites combined already made ~$80.00 in those 14 days. It took them ~12 days before on YPN to make $14.00 to push my YPN account over $100.00 in standings. I think that clearly shows how bad YPN has become. YPN was great in the past. Those 2 sites were easily making $100 - $150 EACH per month on YPN less than a year ago.
I guess one thing as a reminder to take away - making money on the Internet is no “set it and forget it” process. Change is always there and if you do not adapt, you will lose out. The bad thing now - I lost one stream of income and Adsense is taking a bigger share again. I hate that. I wanted to reduce my dependency on Google Adsense, but I guess I have to wait a little longer. Lately I am making a bigger push in the affiliate marketing area, but still have long ways to go ……!